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Amazon's October Prime Day sale begins this week, and we're already finding some good deals on smartwatches. Here are some of the best deals I've found so far. I'm including traditional smartwatches like those from Apple, Google, and Samsung, and will also be looking for fitness-focused watches like Garmins. Read on to see what I've found, and stay tuned because I'll be updating this list throughout the sale.
The Apple Watch Ultra 3 is $200 off
It's hard to beat an Apple Watch as a combination smartwatch and fitness tracker. You can read more about how they hold their own against Fitbits and Oura rings, or see which are our favorite models for 2026. So far, only a few models are on sale: The Apple Watch Series 11 with cellular is $379.97 (down from $499.99). This is the 2025 model. Or if you're looking for an Ultra, try the Apple Watch Ultra 3 for $699.97 (down from $899.99).
The Samsung Galaxy Watch 8 Classic is $100 off
Samsung's Galaxy Watches tend to be strong in fitness features and are a great companion to a Samsung phone. I'm seeing the 2024 Samsung Galaxy Watch 7, 40 mm, Bluetooth only, for $185.00 (down from $249.99). But what's even better is the deal on the Samsung Galaxy Watch 8 Classic, LTE, 46 mm, $449.95 (down from $549.99).
The Pixel Watch 4 is $120 off
Pixels are another brand of smartwatch that has done well in my testing. The Pixel Watch 4, last year's model, is on sale for $329.95, down from its original price of $449.99. This is the 41 millimeter size, with cellular LTE capabilities. This is the watch that impressed me with its ultra-fast charging, and it just got some new health features, including reports that estimate your insulin resistance.
The Garmin Vivoactive 5 is $100 off its original price
Garmin's Vivoactive line is probably its most underrated. It's solidly good at running and fitness tracking, and convenient for everyday use with a touchscreen for most functions (but still uses physical buttons to start, stop, and lap workouts). The Vivoactive 5 was originally $299.99 and then dropped to $229.99 back when the Vivoactive 6 came out. Right now, it's just $199.99.
The Fitbit Inspire 3 is only $84
The Inspire 3 is an older Fitbit model that, if we're being honest, does most of what the Fitbit Air does, plus tells the time. It doesn't have its own GPS, but can use your phone's GPS to track running or walking distance. It's only $84 right now, down from an original price of $99.95. While you're looking at Fitbits, it's also worth noting that the Charge 6 is $131.56, down from an original price of $159.99.
Amazon Prime Day FAQs
Is Amazon Prime Day worth it?
Yes, we’ve done the math, and it’s worth it for most people.
Is Prime Day once a year?
Prime Day happens every summer. Prime Big Deal Days (or October Prime Day) happens every October. Big Spring Sale happens every spring.
Is Prime Day a scam?
No. Prime Day is a legitimate online sale from arguably the biggest and most reputable online retailer in the world.