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Since Amazon's Prime Day event came earlier this year, Best Buy might have had to think on its toes and prepare Best Buy’s Tech Fest Sale at the last minute. However, it looks like the sale that usually competes with Prime Day was still on the books, starting the same week it did a year prior. This is the second year Best Buy is holding its Black Friday in July sale. Here are the key details, and a look at the best deals you can find.
How long is Best Buy's "Black Friday in July" sale?
Best Buy's 2026 summer sale will run through July 26, which overlapped with Prime Day back in 2025.
Do you need to be a member to shop Best Buy's sale?
You don't need to be any kind of member to shop Best Buy's Black Friday in July sale; however, it is free to sign up for a My Best Buy membership, which will get you free shipping. If you join one of their paid subscriptions (My Best Buy Plus for $49.99 per year or My Best Buy Total for $179.99 per year), you'll get faster free shipping, exclusive prices and deals, an extended 60-day return window on most products, and access to select sales, like the Member Deals Days sale that is going on right now. Paid members will also earn extra rewards from both the current sale and the upcoming Black Friday in July sale.
What deals can I expect during Best Buy's Black Friday in July sale?
You can find deals on TVs, laptops, headphones, video games, electric bikes, and more. There will be new deals every day in stores, on its website, and in the Best Buy mobile app.
The best deals during Best Buy's Black Friday in July (so far)
Here are the best deals I've found so far. I'll be updating these deals throughout the sale, so make sure to come back and see what's new. Remember that new deals drop every day.
Some additional deals to consider:
Apple AirPods Max: $483 (originally $549.99)
Insignia 50-inch Class F50 TV: $169.99 (originally $299.99)
Samsung Class LS03D The Frame 65-inch: $1,000.99 (originally $1,299.99)
Beats Studio Pro: $199.99 (originally $349.99)
Samsung Galaxy Watch Ultra: $349.95 (originally $409)